“We’re frequently asked if we sell doors for cabinet systems beyond IKEA. Now, we’re doing exactly that, giving any customer the ability to update their kitchen and give it a custom look with our high-quality custom cabinet fronts,” said John McDonald, founder and CEO of Semihandmade and BOXI.
LOS ANGELES (PRWEB)
June 17, 2022
Semihandmade, the leading home remodeling brand known up until now for pairing stylish doors exclusively with IKEA cabinets, today announced they will be making their high-quality cabinet doors and drawer fronts available for any and all cabinet systems.
While the brand will continue to sell their beloved IKEA cabinet fronts, Semihandmade will also offer their wide range of colors and styles, including designs from their best-selling collaborations with Sarah Sherman Samuel and Chris Loves Julia, to the vast market of consumers that do not currently have an IKEA system but want to transform their spaces for a fraction of the cost of a full-scale renovation.
The US kitchen cabinet market alone, today a $4.2 billion industry, is expected to grow at a CAGR of 5.4 percent for the next five years, making it a $5.46 billion industry by 2027. With IKEA only accounting for a small percentage of the overall cabinet market, there is a huge opportunity in the market for Semihandmade, already known for offering the best IKEA doors on the market, to offer their beloved cabinet doors to a much wider range of home renovators with custom cabinetry or brands such as Thomasville, KraftMaid and American Woodmark.
“Since launching in 2011, we’ve been frequently asked if we sell doors for cabinet systems beyond IKEA. Now, we’re doing exactly that, giving any customer the ability to update their kitchen and give it a custom look with our high-quality custom cabinet fronts,” said John McDonald, founder and CEO of Semihandmade and BOXI by Semihandmade.
For countless homeowners, this will be a huge money-saver. Why rip out and replace your base cabinets when you can simply replace the doors and give the entire room a budget-friendly makeover? Plus, the cost savings allows customers to make additional improvements such as new countertops, hardware and shelving — all of which Semihandmade now sells in their new online marketplace.
“This launch is such a game-changer for anyone taking on a renovation in their home. Semihandmade has completed more than 25,000 Ikea-based projects beautifying every room in the house over the last 10 years,” said continued McDonald. “But IKEA only represents a small percentage of the cabinet marketplace, so this launch will really make a difference and open up the creative possibilities for the greater population of prospective renovators. We can now empower homeowners and renters with any system to give their spaces a new, custom look without taking on a huge renovation.”
With ease and simplicity in mind, Semihandmade is giving customers everything they need to order from the comfort of their sofa. They will offer both undrilled and drilled door options – in the most popular pre-determined drill patterns – and will sell hinges to go along with the pre-drilled options. A detailed, fool-proof measuring guide has been added to semihandmade.com so that customers can accurately measure for their new cabinet doors, drawer fronts and panels. Plus, an extensive FAQ section has been created to answer customers’ questions and provide tips and tricks for those considering giving their cabinets a new look.
“While Semihandmade isn’t the first company to enter this space, we will do what we do best — and improve upon the customer experience that other more B2B-oriented sites offer. Consumers love and trust the Semihandmade brand and know we can help them create stylish, affordable spaces. This new offering allows us to spread the love beyond the IKEA audience and provide Semihandmade for all!” said Beth Brenner, president of Semihandmade.
To shop the Semihandmade’s new custom fronts, please visit Semihandmade.com/replace.
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Founded by John McDonald, a former screenwriter, Semihandmade launched in 2011 with the goal of using IKEA cabinets as a base for handmade craftsmanship at a competitive price. Since then, Semihandmade has grown to over 80 employees, shipped 25,000 projects across the US, and opened design centers in NY, LA and Chicago. In 2021, Semihandmade launched BOXI, the first American-built, direct-to-consumer cabinet system for the entire home. The company has ranked among Inc. Magazine’s fastest-growing private companies every year since 2015, and exceeded $20MM in revenue in 2021.
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