It’s not exactly a shocker that most consumer commodity prices are lower online than at brick-and -mortar stores. But when you see the price disparity in real numbers, it is a shock that more people don’t buy their household goods online.

Take the Adobe Digital Price Index, which tracks e-commerce prices across 18 product categories, like electronics and apparel, on a monthly basis.

The June 2022 ADPI is out, and it shows online prices ticking up just 0.3% from a year earlier. June’s index numbers were a full 1% below May 2022 online prices, making June the third straight month in which digital-goods prices have slowed. 

By AKDSEO